What We Do
Cultural Management and Audience Development
Museum Marketing & Retail
Museum Experiences and Educational Tools
Mapa das Ideias is a Portuguese private-owned company dedicated to the relationship between museums, audiences and communities, since 1999. Our expertise in museum and cultural communication has led to the creation and development of mediation tools and projects, working in different cultural and artistic settings.
Initially focused on museum communication, Mapa das Ideias has broadened its services to other niches in the cultural and creative economy, providing consulting services (from audience development to communication planning) as well as a variety of solutions from learning kits to exhibition design for a number of different clients.
We have a lightweight structure, simultaneously multidisciplinary and specialized, focused on research, content and creativity. Constant research and networking projects invites synergies or innovative products and processes.
Our work principles put people and ideas ahead of technology, which is seen as a tool rather than a purpose in itself. Creativity, training and research are promoted by us, to our staff and partners, as well as to our clients, as decisive factors regarding competitiveness.
Born in 1999
MARIA JOÃO NUNES
The 2nd International Conference “Digital Challenges for Museum Experts”, will be held on 25 november in Athens, Greece. The Conference is organized by the Hellenic Open University, under the start of the Mu.SA project.
The Mu.SA (Museum Sector Alliance) project was recently approved by the European Commission as a funded action under the Sector Skills Alliances Read more about 2nd International Conference “Digital Challenges for Museum Experts”[…]
In the afternoon of june 3rd, APOM (Portuguese Association of Museums) held 2016’s award cerimony, for the actors and organizations in portuguese museology whose work marked the past year.
In this edition, the Navy Museum was awarded with the Best Merchandising award, for the added value of a redesigned store aimed at better serving culture consumers, joining Read more about Navy Museum Store awarded by APOM[…]
Itinerary and interactive exhibition to enhance awareness on the theme of global challenges “Sustainable Development Goals”, commissioned by the NGO Redes para o Desenvolvimento.
Development of 32 educational kits on 8 (eight) endogenous products from Inner Portugal: Mel da Lousã (honey), Olaria do Carapinhal (pottery), Tecelagem de Almalaguês (weaving), Bracejo da Ilha (basketry), Sal Tradicional da Figueira da Foz (salt), Azeite de Sicó (olive oil), Arroz do Baixo Mondego (rice) and Queijo do Rabaçal (cheese).
This project of regional cultural Read more about Educational Kits – Rede de Castelos e Muralhas do Mondego[…]
Yearly itinerary exhibit for schools since 2009, in partnership with the company Cassefaz and sponsored by Vodafone, with an average participation of 300 schools. Each edition of the exhibit focuses on a different curriculum theme and the experience is enriched through a set of pedagogical and creative materials and a national competition about the theme.
European project comprising the development of eight art installations on the theme “United Nations Millenium Development Goals”, commissioned by the Instituto Marquês de Valle Flôr.